Business Startup Classroom: As much as the role of ideas, strategy, research is played in a startup, it is equally important to say that whether you as a founder have the necessary skills or not, which are very important to run a business. are necessary. Often people call CEO as Chief Everything Officer instead of Chief Executive Officer, and I think it is right too, because in the beginning of business you have to do everything yourself, whether it is sales, marketing, meetings, operation and Customer service or something else. So let’s understand that in today’s fast changing world, what are those skills, if you do not have them, then the success of startup can be difficult for you.
sales
Used to hear a saying often in the village, that everyone likes earning son, and this thing is equally applicable from everywhere, in business these earning sons are none other than sales people, whether you want Make as good a product as you can, if sales don’t come then it will be very difficult for you. Today the customer has more options than before, the methods of selling have changed. So as a founder, if you do not like sales yourself, then this thing is worrying. I have seen the best products flop because if the founders or the core team do not know sales, then you cannot rely on anyone else for sales, especially in the initial days. So whether you like sales or not, it doesn’t matter, but you have to learn. If you yourself will not be able to sell your product, then no one else will be able to sell it, and yes, without sales, the shop could not run.
digital marketing
Today, in the era of social media, everyone’s methods of sales and marketing are changing, whatever your product may be, if you know how to use digital marketing or social media platforms properly, then you can make your business better. As a founder, you must know the basics of social media and digital marketing, this will not only help you in sales in the initial stages but will also help you in choosing the right team. Nowadays you will get paid and free digital marketing courses from Youtube to many online education companies. Must read them.
graphic design
I remember in the beginning of our company we didn’t have any graphic designer, and many a times for a small banner either had to pay more money or had to be recommended by someone and the result was that the National Festival Till then we used to get late in the banner post. In the beginning, neither the team is that big, nor is there money, so in such a situation, if you know the work of graphic as a founder, then your life will become very easy. Platforms like Canva.com have made graphics very easy, here you can easily make good banners by making changes in pre-made templates. And no technical skills are required to learn it, definitely try it.
team management
This is an important link, as powerful as artificial intelligence becomes in the world, but it can never replace human touch. That is, to grow the business, you need a team, and to manage that team, you need the skills of team management. I often say that I do not hire co-founders in my startups. Because you have to bring the same vision and craziness in your team which is there in the founder, only then a big startup will be able to become. The way of working of today’s new generation is very different from before, and also their likes and dislikes as company and manager. Earlier, we used to work even after being scolded, but today it is not possible. So you will have to learn to keep people together, motivate them, work and get them done. For this, you can make an experienced startup founder or manager your mentor.
(Note: The author Praveen Kumar Rajbhar is the Founder and CEO of SkillingYou. Views expressed are personal.)
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