Dallas Cowboys Cheerleaders Docuseries from ‘Cheer’ Producers Coming to Netflix

• Netflix announced a new docuseries following the Dallas Cowboys cheerleaders through their 2023-24 season
• The docuseries will be called America’s Sweethearts: Dallas Cowboys Cheerleaders
• The seven-part series will premiere this summer

Get ready for an up-close and personal look into the lives of the Dallas Cowboys cheerleaders!

On Wednesday, April 17, Netflix announced a new series, America’s Sweethearts: Dallas Cowboys Cheerleaders, premiering this summer.

The series follows the iconic cheer squad throughout the 2023-24 season, beginning with auditions and seeing the squad through the end of Dallas’s NFL season.

The seven-episode series comes from Emmy Award-winning director Greg Whiteley and the team behind Cheer and Last Chance U.

Netflix promises to take viewers behind the scenes of the “drive, hustle and drama among the cheerleaders and coaches,” including longtime Cowboys cheer director, Kelli Finglass.

Finglass, 59, cheered from 1984 to 1988 and has been the squad’s director since 1991.

In a statement, Whiteley, who serves as director and executive producer, said, “The kind of access and creative freedom we need to make the kind of work we want to make is not easy to come by—especially when dealing with a brand as large as the Dallas Cowboys.”

“To their infinite credit, the Cowboys offered unfettered access for the year we filmed the DCC and left us alone,” Whitley added. “The result is an authentic portrait of one of the most storied and beloved institutions we have in American pop culture.”

Charlotte Jones, Dallas Cowboys Executive Vice President and Dallas Cowboys Cheerleaders President, said, “We’re thrilled to see the results of a season spent with Greg Whiteley and a remarkable crew following every step of the way,” in a statement on Thursday.

“The storytelling through this open access will captivate viewers episode after episode and Netflix’s global stage is the perfect platform to showcase it. We went into this understanding that the opportunity to transparently share the journey of our season, and the emotions, challenges and joy experienced along the way, is exactly what our fans and viewers would want.”

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Jones added, “It’s also part of the reason that, for decades, the Dallas Cowboys Cheerleaders have earned their place as being ‘often imitated, but never equaled’. ”

The Dallas Cowboys cheerleaders formed in 1961 and have become a powerful brand tying together sports and fashion. Their star-spangled uniform has evolved over the decades to reflect current trends and has been on display in the Smithsonian’s National Museum of American History.

When the squad isn’t cheering in front of 90,000 fans at AT&T Stadium during the NFL season, the Dallas Cowboys cheerleaders perform globally on USO Tours for American military personnel and make appearances at community service events.

They’ve received the USO’s Spirit of Hope Award, the Veterans of Foreign Wars Hall of Fame Award, and The American Legion’s Distinguished Service Medal.