X and LinkedIn: If we tell you that Satya Nadella is benefiting a lot from the losses being incurred by the world's richest man, Elon Musk. In such a situation, it will be difficult for you to understand how this can happen, but we are going to tell you how someone's loss is directly turning into someone else's huge profit.
Advertisements decreased on social media platform
We are talking about Twitter, the social media company bought by Elon Musk, which has now become X. Also, LinkedIn is a company owned by Microsoft. The CEO of Microsoft is Satya Nadella. The number of advertisements on social media platform X is continuously decreasing. On the other hand, there has been a tremendous jump in the advertising revenue of professional networking platform LinkedIn.
Advertising figures on LinkedIn reached $4 billion
According to the report of Insider Intelligence, the advertising figure on LinkedIn will be around $4 billion in 2023. There has been an increase of 10.1 percent on annual basis. It is expected that this figure may increase by about 14 percent in 2024. On the other hand, the number of companies advertising X is continuously decreasing.
Advertisements are also being sold through auction
According to the report of Financial Times, based on data from marketing agency and advertising industry, it can be said that due to demand on LinkedIn, advertising rates are increasing. These are also being sold through auction. In some cases the price has increased by almost 30 percent.
Big brands are keeping distance from
On the other hand, big brands are keeping distance from X. Because of this, LinkedIn is using its approximately 1 billion users to get better advertising deals. Experts are calling it LinkedIn Season. He says that in the last one year, most of the advertisers have decided to go to LinkedIn.
Musk attacked Disney CEO Bob Iger
Earlier this month, Elon Musk attacked Disney CEO Bob Iger. Entertainment sector giant Disney had decided to remove its advertisements from X. Criticizing this decision, Musk had said that Bob Iger should be removed from the post of CEO. He had said that advertising boycott would destroy the company. The whole world will see how advertisers killed a company. We will write about this incident in detail
Musk accused of promoting anti-Semitic content
In the past few weeks, Apple, Comcast/NBC Universal, Disney, Warner Bros., IBM, Discovery, Paramount Global, Lionsgate and the European Commission have banned advertising on social media platform X. These companies have accused Elon Musk of promoting anti-Semitic content.
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