Super Bowl Logo Conspiracy Theory Explained

While it hasn’t yet been confirmed which teams will play in Super Bowl 2024, the fans think the Big Game’s logo offers a prediction — and this theory has people getting all worked up.

The NFL Championship is always known for dominating social media around the Big Game, but this year, the Internet frenzy has started even earlier.

Why? Because of the Super Bowl logo color scheme conspiracy theory, of course!

For the past few NFL seasons, football fanatics have dialed in on a theory that says the logo for the Super Bowl predicts which teams will go head-to-head in the Big Game, based on what colors make up the image.

Four teams remain in the running for the Super Bowl on Feb. 11 at Allegiant Stadium in Las Vegas: the Kansas City Chiefs, Baltimore Ravens, Detroit Lions and the San Fransisco 49ers. And while the top two teams won’t be decided until Jan. 28, when the Chiefs will take on the Ravens for the AFC title and the Lions will fight against the 49ers for the NFC win, fans are convinced that this year’s logo predicts a Ravens/49ers match up.

Read on to find out why, as well as everything to know about the Super Bowl logo color scheme conspiracy.

What is the Super Bowl logo theory?

According to this theory, the colors in the Super Bowl logo — designed well in advance of the game itself — predicts which teams will play against each other in the Big Game.

When did the Super Bowl logo theory begin?

This theory has held true over the past few years, and fans picked up on the Super Bowl logo color scheme trend in November 2023.

The theory dates back to the 2022 Super Bowl logo, which corresponded with the season that saw the Cincinnati Bengals face off against the Los Angeles Rams.

The logo included a reddish-orange hue similar to that of the Bengals’ team color, while also encompassing a yellow shade similar to the Rams’ team color. (The Los Angeles team won 23-20 that year).

The 2023 Super Bowl logo featured hues of green and red, both of which reflected the colors of the Philadelphia Eagles and the Kansas City Chiefs who played against each other in the Big Game. (The Kansas City team won 38-35 that year).

Who started the Super Bowl logo theory?

The Super Bowl color scheme theory picked up steam in November 2023, when the Super Bowl 2024 logo was revealed. Eagle-eyed football fans noticed that the previous two logos had colors that were representative of the eventual main matchup, and thought this one might hold predictive powers as well.

(The color scheme phenomena doesn’t go further back, however, because logos in the immediately preceding years had been identical, with just the numbers changed.)

Super Bowl LVI, which saw the Bengals against the Rams in February 2022, was the first Super Bowl to incorporate the new logo. It featured silhouettes of palm trees against a yellow and orange-hued background.

What colors are in the Super Bowl 2024 logo?

This year, the 2024 Super Bowl logo mixes purple and red — and both of those colors correspond with the teams still vying for a spot in the NFL Championship game.

The Baltimore Ravens are one of two teams in the NFL with purple as a team color (the other being the Minnesota Vikings).

The Kansas City Chiefs, San Fransisco 49ers, Tampa Bay Buccaneers and the Arizona Cardinals all have red in their team logos.

Which teams are predicted to play in Super Bowl 2024?

The teams left in the race to Super Bowl 2024 are the Kansas City Chiefs, Baltimore Ravens, Detroit Lions and the San Fransisco 49ers. If the logo color scheme theory stands true, the Ravens of the AFC and the 49ers of the NFC will face off in the Big Game (and keep the color scheme theory alive)!