Zomato will invest 300 crore rupees in Blinkit after a huge surge in quick commerce business

Blinkit: Food delivery platform Zomato (Zomato) has Blinkit (Blinkit) has decided to invest Rs 300 crore. Blinkit was bought by Zomato in August 2022. With this new investment, Zomato's investment in Blinkit will increase to Rs 2300 crore. The business of quick commerce company Blinkit is growing rapidly. To support this, Zomato has decided to increase its investment.

Zomato had bought Blinkit for Rs 4477 crore

Zomato gave this information in a regulatory filing on Tuesday. According to the Economic Times report, Zomato had bought Blinkit with an investment of about Rs 4477 crore. Blinkit was earlier bought by Grofers (GrofersEven after this, Zomato has been continuously investing to expand Blinkit's business. So far, Zomato has given about Rs 2000 crore to Blinkit. Now it has been decided to give another Rs 300 crore.

Zomato will also invest Rs 100 crore in entertainment

According to the report, Zomato through its subsidiary Zomato Entertainment Pvt Ltd (Zomato Entertainment) will also invest around Rs 100 crore. Zomato Entertainment works in live events and ticketing business.

Swiggy Instamart and Zepto are giving tough competition to Blinkit

Quick Commerce (QuickCommerce) With the boom in the sector, competition is also increasing rapidly. Blinkit has been acquired by Swiggy Instamart (Swiggy Instamart) and Zepto (Zepto) is facing tough competition from. Zepto is backed by Nexus Venture Partners. Swiggy is also Zomato's main competitor in the food delivery and dine out segment. Swiggy recently Papers were submitted to SEBI to bring an IPO of Rs 10,414 crore. On the other hand, Zepto is also trying to raise funding of $300 million. Apart from this, Flipkart is also going to enter the quick commerce segment soon.

Blinkit's dark stores are constantly growing

Recently, Zomato said that it is increasing Blinkit's dark stores. By March 2024, Blinkit's dark stores have increased from 562 to 1000. Apart from this, the product category is also being increased on Blinkit. Now the items which are available on Amazon and Flipkart will also be available on this platform. Blinkit's business has become bigger than Zomato's food delivery business.

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