During the Corona epidemic, e-commerce companies earned profits indiscriminately. In view of the threat of Corona, the government had even issued an advisory to promote online shopping.
But now that the country is free from this epidemic, it is returning back to normal methods. Even then the habit of online shopping is not giving up.
In a report by Brain & Company, India has been described as the world’s third largest online buyer’s stronghold. At present this number is 180-190 million, which may increase to 450 million by 2027.
Ads are shown with a well-thought-out strategy
Now the question arises that when everyone knows that most of the online shopping is being done for unnecessary goods, then why do people do this shopping? . Actually, there is a strategy of e-commerce companies behind your shopping, due to which you keep on burning money considering unnecessary things as important.
Actually, while surfing online, you see advertisements of such things which you are thinking of taking or which you have seen just to gather information. By repeatedly seeing such advertisements, your mind starts feeling that you need it and you buy those goods.
Online sellers use many tricks to get you shopping, such as telling you on the travel site that only 4 or 5 rooms are left in this hotel, whose trip you are planning, and then you would have made this booking in a hurry. Lest it happen that this deal ends later or you do not get a place to stay in the city.
Similarly, online shopping apps give you notifications that the dress you had seen The price has come down or 200 people are buying that dress and you immediately buy it because of ‘Fear of Missing Out’ (FOMO).
What is ‘Fear of Missing Out’
Companies are using techniques to create a sense of fear or scarcity to get users or buyers to take immediate action which Because of this, the common man buys a product or service in a hurry without thinking. This is a kind of psychological pressure called ‘Fear of Missing Out’ (FOMO). Surprisingly, this strategy of companies also works a lot.
Cognitive Bias Technique Also Used
Cognitive bias is a way of thinking in which the human brain simplifies information through a filter of personal experience and preferences. In simple language, it understands any information according to its personal experience and preferences and this is the reason why when an advertisement or information about a product is related to human experience, people like it more and buy it.  ;
That’s why companies get reviews from users for marketing a product. According to psychologists, people are aware of cognitive bias but still they get influenced by it.
Companies play with the mind
Companies never directly sell products or services, but to do so, they win the user’s trust by telling about policies like cashback, easy returns . Showing reviews related to the quality of the product or telling how many people have bought their services is a technique to win the user’s trust.
Decoy Effect also happens. Uses
Companies use this technique to sell large quantities of goods. For example, by keeping goods of 250 grams, half kg and 1 kg together to show that the difference in price between them is less but the difference in quantity is huge. In such a situation, a person buys the biggest item, but the thing to be noted here is that the company never intended to sell you a lesser quantity item.
Means a normal consumer does more shopping not according to his needs but because of the forgery of these companies. If you see something like this next time, then understand that it is not your need but only the trick of the companies.