The Best Super Bowl 2024 Commercials and Ads

The 2024 Super Bowl was certainly a star-studded event — and we’re not just talking about the game.

While the Kansas City Chiefs and San Francisco 49ers game brought out some big celebrities (including halftime show performer Usher and No. 1 Kansas City Chiefs fan Taylor Swift) the ads during commercial breaks were just as starry. 

Last year’s game brought us hilarious and heartwarming TV spots from businesses such as Budweiser and Doritos, and this year’s commercial breaks were just as engaging.

David and Victoria Beckham teamed up with Uber Eats for a memorable commercial about forgetting big moments, while Ben Affleck put his love for Dunkin’ on full display with a celebrity cameo-filled commercial featuring his closest friends (and wife Jennifer Lopez). 

Read ahead as we recap the best commercials from the 2024 Super Bowl.


State Farm

State Farm’s Super Bowl ad featured Arnold Schwarzenegger, who’s been cast to play Agent State Farm in a movie. However, when he has a hard time pronouncing “neighbor,” he gets a little help from his former Twins costar Danny DeVito. 








T-Mobile

Zach Braff and Donald Faison welcome Jason Momoa to the neighborhood with a song and dance about T-Mobile Home Internet in this Super Bowl ad.




Google Pixel

Google Pixel moved many viewers to tears with their heartwarming commercial about how the phone uses special technology to make it easier for people with vision impairment to capture photos of big life moments. 



e.l.f. Cosmetics

Judge Judy serves up justice and beauty looks in this e.l.f. Cosmetics ad that features everyone from former Suits costars to Meghan Trainor (to even a PEOPLE staffer!).




Verizon

The one and only Beyoncé tries (and fails) to break Verizon’s network in this commercial for the brand. (Funnily enough, she did end up breaking the internet when she teased new music at the end of the commercial.)



Hellman’s

In this witty Hellman’s ad, Kate McKinnon plays a cat owner whose animal goes viral for saying the word “mayo,” leading to a wild turn of events for the superstar pet, including a spoof cover story for PEOPLE that details the cat’s relationship with Pete Davidson. 




Popeye’s

After defrosting from the year 1972, Ken Jeong plays a man who discovers all the new things life has to offer, including Popeye’s chicken wings, in this funny Super Bowl ad. 




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