BCCI Secretary Jay Shah met NBA Deputy Commissioner Mark Tatum, expressed the possibility of future cooperation

BCCI Secretary Jay Shah: Board of Control for Cricket in India (BCCI) Secretary Jai Shah recently met National Basketball Association (NBA) Deputy Commissioner Mark Tatum. After this meeting, Shah has said that the future is going to be very bright for both the sports. Let us tell you that NBA is one of the most popular sports leagues in the United States of America (USA). This meeting of Jai Shah and Mark Tatum has come at a time when ICC has recently successfully organized the T20 World Cup 2024 in West Indies and USA, in which India became the world champion.

Jai Shah, while referring to his meeting with Mark Tatum through 'X', said, “The meeting with the Deputy Commissioner of NBA, Mark Tatum was great. Mark, it was great to meet you and share some knowledge. The future is going to be great for the NBA and BCCI.” Let us remind you that the 2028 Olympic Games are to be held in Los Angeles, America, in which cricket has also been included. In such a situation, the organization of the World Cup in the USA and then Jai Shah's meeting with the Deputy Commissioner of NBA, is an indication that the campaign to popularize cricket in Western countries is gaining momentum.

There is a direct competition between IPL and NBA

While America has the NBA, India has the IPL, which has made a distinct identity in the world of franchise sports. Talking about IPL 2024, the brand value of this league was estimated to be around 16.4 billion US dollars. Talking about the last season of the NBA, this American league generated a revenue of around 10.4 billion dollars. There is a direct competition in terms of earnings between the leagues of both the countries. Since now a campaign has started to popularize cricket in western countries as well, so very soon the Indian Premier League can leave behind all the sports leagues of the world in terms of earnings.

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